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Ubuntu Software Business Development job

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Canonical is looking for a software business development consultant focusing on helping consumer third-party developers (ISV’s) and content providers bring their products to Ubuntu.  It deserves a bit of background and an explanation of why this is important for Ubuntu.

Let me start with a slight digression: I went skiing over the holidays but forgot my GPS, it was a bit annoying as I like to keep a record of where I’ve skied off-piste.  Luckily, I had my phone so I simply purchased, downloaded (Over-The-Air) and installed a GPS app.  If you stop for a second, this is a pretty amazing capability. Even a few years ago the idea of using my phone in this way wouldn’t have been in the realms of possibility – but increasingly every device we have is multi-functional and extended by third-party software capabilities. In fact, any platform that doesn’t have this flexibility is at a severe disadvantage.

If you’re a software device manufacturer or consumer operating system vendor it’s no longer sufficient to scope your capabilities to driving the hardware and providing the core experiences. Users expect their devices to be ubiquitous, connected and social which means that platforms need to be personal and flexible to their needs. So every consumer device OS needs to be a (for want of a better label) “software platform” that can be used to create those experiences along with an active developer ecosystem creating them. It’s this set of consumer expectations that drives Android and iPhone to put so much pressure on ‘apps’ and even in contexts like the desktop this is happening (ie Mac App Store).  But it doesn’t end there, applications are only half the story, content (whether created or consumed) is an integral part of the desired user experience.

To provide such a range of experiences is impossible for any single vendor, so the consumer platforms have responded by creating ecosystems of relationships that build the applications, media and content that users want. Both in terms of user needs and the distribution mechanisms that these software platform provide it’s a massive opportunity for software developers. It’s also an opportunity for media and online organisations that mediate and distribute content experiences, with all the challenges that this involves.

This is why as Ubuntu expands as a consumer platform we need to build the range of software and content experiences for our users.  Each month we ship on a larger range of devices (desktops, laptops and mobile devices), which reach a wider set of consumer users (both in experience and geography) so the overall needs of our users are broadening and deepening. Ubuntu users want the latest games (can anyone say Angry Birds), entertainment (e.g Boxee) and productivity applications.  The Ubuntu Software Center creates a system so that third-party developers can reach Ubuntu users, distribute their software and monetise through the Ubuntu playment platform.

As I said earlier, software and content are somewhat bound together from a user perspective: is Spotify software or content for example? So from an Ubuntu user perspective we also need to think about each media and content experience and work with partners to deliver those to them.  We’ve already done lots of work with UbuntuOne and music, but there’s all sorts of additional media experiences that need development.

So our long-term objective is to create a large ecosystem of third-party software applications for Ubuntu consumers which are distributed and sold through the platform. In addition, we are seeking to work with third-party content providers such as music, movie and e-book vendors to deliver the range of content that consumer users expect. I’m excited about this area for Ubuntu and for our partners so today we’ve created a new software business development role: if it’s something that excites you and you have the right experiences I’d encourage you to apply.

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Written by Steve George

January 11, 2011 at 18:47

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