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Ubuntu Developer Relations Advocate job

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To go with the Software Business Development role we also opened up an Ubuntu Developer Relations Advocate job as the two areas are closely related. Business Development is focused on working with developers at a business level, fundamentally creating a revenue-generating relationship.  Developer relations is focused on working with developers at a technical level, providing resources, assistance and community.  Both roles could be speaking to the same people in a small developer shop, but the focus of the conversation is different and we need both to help developers be successful.

Fundamentally, the objective of developer relations is to provide a focus for evangelising the platform and assisting developers as they develop software for Ubuntu. One thing to clarify is that the type of development we mean here is ‘developing applications that run on Ubuntu‘, with the desired outcome being that we increase the range of applications available to Ubuntu users. So this is different to a lot of our other community relations work which is aimed at contributors to Ubuntu. Another point is that our focus is on commercial software developers since we believe that it’s important to create a sustainable ecosystem around the platform: that doesn’t exclude FOSS since Open Source can be commercial – although being realistic I expect that most of the commercial software will be proprietary.

Developer relations is a mixed role, it’s partially to evangelise the platform and attract developers, and partially assisting developers by giving them resources and a community. I group the responsibilities into three areas – attracting, enabling and enthusing. By attracting we mean communicating and showing how great the Ubuntu platform is for developers. This covers the Ubuntu distribution but also developer enabled technologies such as Unity, UbuntuOne and distribution through the Software Center. To enable developers we need to provide resources they can use to develop on Ubuntu explaining the tools and technologies that are part of the platform and how to use them.  A key difference between Ubuntu and other platforms is that we aim to be participatory and transparent. So the most important element of ‘enabling’ is that we want to create a Developer Community: we’re focusing our attentions on developer.ubuntu.com which you can think of as the equivalent to IBM’s Developer Works or Apple’s Developer Center. This is a real connector role so a key part will be working with the wider world, and coordinating internal Canonical teams and exciting everyone so that we’re all working together to the common goal.

Finally, there’s lots of discussion whether Developer Relations should sit within an engineering department or within a marketing organisation, which depends on your objectives. In our case the focus is increasing the range of software that is available on Ubuntu which is a long-range business development strategy aimed at strengthening the platform, so we’ve chosen to put Developer Relations within that team so we can have the best connections. Either way at heart it’s a technical role that is all about communications by helping developers get the most from the platform – being their advocate.

We know the objective and the strategy, how to drive it forward is open territory that will need leadership, energy and tenacity. If you have experience in Developer Relations and some of the thoughts above chime with your own ideas then hop across to the Ubuntu site where you can read the job description and apply!

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Written by Steve George

January 12, 2011 at 15:10

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